MyLeadBase.comData Processing & AI
How responsibilities are divided when MyLeadBase works with your business information, customer data and AI-assisted tools.
Last updated: 30 October 2026
1. Business data and customer data
Not all catalogue information is personal data. Product descriptions, prices and generic stock photographs differ from identifiable customer or staff records. Nevertheless, public pages can contain personal information or material protected by copyright. You must have appropriate authority to provide source pages, images and data, and the agreed workflow must respect the relevant rights and restrictions.
2. Controller and processor roles
For our own enquiries, customer administration and business relationships, MYLEADBASE LTD, company number 16634282, registered office: 124 City Road, London, EC1V 2NX, United Kingdom acts as controller as described in our Privacy Policy. Where a client determines the purposes of processing its own customer or contact data and MyLeadBase handles that data on its instructions, the client normally acts as controller and MyLeadBase as processor. Other roles may apply to a particular integration and must be identified rather than assumed.
3. Written processing terms before a live setup
Where processing on a client’s behalf requires a data processing agreement, the engagement must be covered by appropriate written terms. Those terms need to identify the subject matter, duration, purposes, nature of processing, data types and categories of people, and the controller’s rights and obligations. They must address documented instructions, confidentiality, security, authorised subprocessors, assistance with rights and incidents, return or deletion of data, and relevant compliance information. This information page is not itself a completed client-specific data processing agreement.
4. Connected providers and permissions
Website, CRM, messaging, cloud, advertising and AI providers may be involved in delivering a service. HighLevel/LeadConnector is part of our website and business-platform setup; additional providers depend on the agreed work. Connected platforms such as Mailchimp, Meta and Google require the relevant account access and permissions. A live service must define what information each integration can access, who controls the account and what happens when the service ends. Ask [email protected] for the processing documentation relevant to your proposed setup.
5. AI-assisted work and human review
AI-assisted tools can help create or organise content and make catalogue information easier to explore. They can also produce incomplete, inaccurate or unsuitable output. Before use, check facts, prices, availability, specifications, images, tone, claims and links. Human approval and responsibility for marketing remain important. Do not use an illustrative conversation as a reliable statement of current stock, an eligibility decision or professional advice.
6. What the public demonstrations do
The car and property presentations use illustrative businesses and example information. The homepage’s SUV conversation is scripted to show a possible customer journey. It is not a live stock search or a customer message. Public demonstrations do not authorise sending campaigns, posting to social channels, spending advertising budgets, contacting a dealership or estate agency, or activating a client account.
7. Appropriate data and service boundaries
Provide only information needed for the agreed purpose. Do not put passwords, complete payment-card details, special-category personal data or confidential customer records into a public example. A real service involving personal data, AI providers or sensitive information requires its own appropriate design, permissions and assessment. Publication, campaign sending, tracking and spend must follow the agreed approvals and access controls.
8. Questions, requests and ending a service
Requests about personal information should normally go to the business acting as controller. We assist or refer requests according to the relevant agreement and legal role. On ending a service, account access, data export, retention and deletion follow the agreed processing terms and applicable legal obligations. Contact [email protected] before connecting live customer data if you need a processing agreement, provider information or a clear exit plan.
Questions? Contact [email protected].